EASY PLAY GAMES (“we”, “us”, “our”) operates easy-play-games.site (the “Site”). This page explains what data is collected when you play games on the Site, why it’s collected, and the choices you have. Plain language first, legalese only where it earns its keep.
1. Who is responsible
The Site is operated by an independent publisher. The games themselves are loaded inside iframes from third-party providers (primarily GameMonetize.com); those providers act as independent data controllers for what happens inside their game frames.
2. What we collect directly
- Cookie-consent choice. Stored locally in your browser so we don’t prompt you again.
- Standard server logs. Our hosting infrastructure may temporarily log IP address, user agent, and request URL for security and abuse prevention. These logs are retained briefly and not used to profile you.
We do not require you to register, and we do not collect names, email addresses, payment data or precise location ourselves.
3. What third parties may collect
Games are embedded from GameMonetize.com and may include advertising networks (including Google and other partners listed in our ads.txt). When a game is loaded, those services may set cookies and similar identifiers, collect IP address, user-agent, language, approximate location, and interaction events to:
- serve and measure ads (including video pre-roll and banners inside the game),
- limit how often you see the same ad,
- detect fraud and invalid traffic,
- personalize ads (only if you’ve given consent in regions where consent is required).
Each provider operates under its own privacy policy. Key references: Google Privacy Policy, GameMonetize Privacy Policy.
4. Legal basis (EEA / UK)
For visitors in the EEA, UK and Switzerland, non-essential cookies and personalized advertising are processed only with your consent (GDPR art. 6(1)(a)). Strictly necessary technical cookies and security logging rely on our legitimate interest in operating a functional and safe site (GDPR art. 6(1)(f)).
5. Your choices
- Cookie banner. Use the “Reject non-essential” option to opt out of personalized ads. You can change your choice anytime by clearing site data or clicking Reset cookie choices.
- Browser controls. Most browsers let you block or delete cookies, send Do Not Track / Global Privacy Control signals, or run extensions that block ads.
- Industry opt-outs. YourOnlineChoices (EU), DAA WebChoices (US), NAI.
6. Children
The Site is not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect personal data from children. If you believe a child has provided personal data, please contact us and we will remove it.
7. California & other US states
We do not “sell” personal information for money. Some sharing of pseudonymous identifiers with advertising partners may qualify as “sharing” for cross-context behavioral advertising under the CCPA/CPRA. California residents can exercise their rights, including the right to opt out, by selecting “Reject non-essential” in the cookie banner or by emailing the address below.
8. Data retention
Server logs are kept short-term (typically up to 30 days) and then rotated. Third-party retention periods are governed by each provider’s policy.
9. International transfers
Our hosting and ad partners may process data outside your country, including in the United States. Where required, transfers rely on Standard Contractual Clauses and additional safeguards.
10. Your rights
Depending on where you live, you may have rights to access, correct, delete, restrict, or port your personal data, and to withdraw consent. Because we hold very little data on identifiable users, most requests will be answered by pointing you to the relevant third-party provider. Contact us with the details of your request.
11. Changes
If we materially change this policy we’ll update the “Last updated” date above and, where appropriate, prompt you in the cookie banner.
12. Contact
Email us at contact@easy-play-games.site for any privacy-related question or request.